US sales of Palestinian keffiyehs soar, even as wearers targeted

WASHINGTON: A growing number of Americans are donning the keffiyeh, the distinctive patterned scarf that’s closely linked with Palestinians, to demand a ceasefire to Israel’s attacks on Gaza or to signal their support for Palestinians.
Sales of the scarves have jumped since the Israel-Hamas war began in October, US distributors say, even as keffiyehs have been forcibly removed by security forces at some protests and wearers report being targeted for verbal and physical abuse.
“It was like a light switch. All of a sudden, we had hundreds of people on the website simultaneously and buying whatever they could,” said Azar Aghayev, the US distributor for Hirbawi, which opened in 1961 and is the only manufacturer of keffiyehs left in the Israeli-occupied West Bank.
“In two days, the stock that we had was just gone, and not just gone, it was oversold.”
Hirbawi, which has patented its brand, sells scarves internationally via its US and German websites and on Amazon. All 40 variations on the US website, which include many in bright colors as well as the traditional black and white, are sold out, Aghayev said.
Unit sales of keffiyeh scarves have risen 75 percent in the 56 days between Oct. 7 and Dec. 2 on Amazon.com compared with the previous 56 days. Searches for “Palestinian scarf for women” rose by 159 percent in the three months to Dec. 4 compared with the previous three months.