What We Are Buying Today: Saudi clothing brand ‘012’
012’s first collection features a signature tee with a unique design of the brand’s logo that can be read in both directions, with “012” representing Jeddah’s area code and Jeddah spelled out in Arabic letters
Updated 03 December 2023
Afshan Aziz
Fashion brand 012 has emerged as a symbol ofJeddah’s identity, capturing the essence of the city through its clothing collections. The brand provides residents with a tangible representation of their love and pride for Jeddah.
Founders Raif, Naif, Hammam and Manaf Abduljawad were inspired by the passion displayed by university alumni who proudly wear apparel adorned with their alma mater’s logo.
Their vision was born as they studied abroad in the US and the four set out to create a brand that captures the spirit of Jeddah.
012’s first collection features a signature tee with a unique design of the brand’s logo that can be read in both directions, with “012” representing Jeddah’s area code and Jeddah spelled out in Arabic letters.
Building on the success of its first offering, 012 recently launched a second collection titled “A Piece of Home,” which pays homage to Jeddah’s iconic landmarks, merging the brand’s logo with the iconic Globe Roundabout, the “Accident! (Crazy Speed)” car sculpture roundabout and the Rawasheen.
“We wanted to create more than just clothing. We wanted to capture the memories and experiences that shape Jeddah’s unique character. Our collections are a way for people to take a piece of Jeddah with them wherever they go,” Naif Abduljawad said.
012 items are designed with meticulous attention to detail, ensuring both style and comfort. Looking ahead, the 012 founders envision collaborating with local artists to further enrich Jeddah’s vibrant artistic scene. By providing a platform for talented individuals, the brand aims to amplify the voices of local artists.
In addition to its commitment to artistic expression, 012 actively engages in community initiatives and sponsors the 63 Racing Team, a Jeddah-based jet ski team.
For more information about 012 and its collections, visit reppin012.com and @reppin012 on Instagram.
Aquazzura’s Edgardo Osorio talks Saudi expansion amid ‘cultural revolution’
Updated 28 November 2024
Saffiya Ansari
DUBAI: Fans of Italy-based luxury shoe brand Aquazzura are in good company, with the likes of Princess of Wales Kate Middleton, Beyonce and Meghan Markle showing off the label’s heels on numerous occasions. With new boutiques in Riyadh and Jeddah, creative director and founder Edgardo Osorio sat down with Arab News to discuss his decision to tap into the Saudi market.
The brand, founded in 2012, is going through a speedy expansion in the region with new boutiques opening in the Kingdom, Bahrain and Kuwait in 2024, with another UAE boutique sscheduled for 2025. This is after the brand’s first regional outlet opened in Dubai in 2018.
The brand's new boutique in Riyadh. (Supplied)
“It’s a very special time to be in Saudi and be a part of cultural revolution,” the Colombian designer said of his foray into Saudi Arabia at Riyadh’s Centria Mall and Jeddah’s Al-Khayyat Center — the brand’s first mono-brand concept stores in the country.
“We have a very large Saudi clientele already existing, at the shop here (in Dubai) the shop in London, and the shop in Paris, so for us it was a natural step.”
Fashion aficionados the world over will be familiar with Aquazzura’s often-copied designs, including the gem-encrusted Tequila Collection, the sparkling Gatsby Collection and the popular Twist line with its butter soft nappa leather and double padded insoles.
While a distinct focus on attention-grabbing heels is part of the Aquazzura design ethos, Osorio is keen to reiterate that the brand was born out of a desire to provide comfort. (Supplied)
“The best sellers are the best sellers worldwide, but I think that Saudi women tend to dress up more,” Osorio said of Saudi footwear trends.
While a distinct focus on attention-grabbing heels is part of the Aquazzura design ethos, Osorio is keen to reiterate that the brand was born out of a desire to provide comfort.
“The reason (this) exists is because one summer I was invited to 13 weddings. I went to 12 … and I noticed women complaining about their shoes — and this was a time pre-designer sneakers, pre-there being all heel heights … Comfort was a dirty word in fashion at the time,” he said.
“And so I said … there’s an opportunity in the market to make beautiful, comfortable shoes because if you can choose, which one would you choose?”
That savvy insight proved to be the making of a designer who showed his fashion chops from a young age, interning at fashion companies in his native Colombia at the age of 14 before moving to London to study at the London College of Fashion at 16.
The Aquazzura boutique in Riyadh’s Centria Mall. (Supplied)
After dropping out to pursue a career at Italian accessories label Salvatore Ferragamo, Osorio found himself as the head of footwear at Roberto Cavalli at just 23.
His own venture began with the study of the human foot, a far cry of the glitz and glam of the red carpet where Osorio’s designs would end up.
“I worked with a technician who had been studying the human foot and making shoes for over 40 years and the way (our) shoes are constructed, the weight of your body is more evenly distributed … so our shoes are more ergonomic. The weight of your body is more evenly distributed between the front, the arch and the back.
“I also use extra-soft materials and I put in memory foam,” he said. “Almost nobody works like this. I don't know why except for me … and so obviously women feel the difference.”
The brand also boasts handbags and jewelry. (Supplied)
Women and fashion’s leading awarding bodies, it seems, for Osorio has just been named Footwear News’s 2024 Designer of the Year — a prestigious prize in the international style industry.
Osorio was named Designer of the Year once before, in 2015, and he is part of a cohort of previous winners including Jordanian Romanian celebrity designer Amina Muaddi, London-based Charlotte Olympia Dellal and Italy’s Gianvito Rossi, among others.
“It’s obviously a huge honor to be recognised by my peers and by Footwear News … this is a very pivotal moment for the brand,” he said.
“(We are) part of a major expansion for the brand, in the major face of growth in a difficult moment, people are believing in us and people are choosing to buy and wear Aquazzura.
“When I launched Aquazurra, we were in the middle of an economic depression and everyone was telling me ‘you’re crazy to open a brand and to leave Cavalli’ … I read somewhere ‘crisis means opportunity’ … and in the moment of crisis is when you need to get crafty and creative,” he said.
Twelve years on, as his latest gilded boutique in the Middle East joins his growing list of international outlets, it seems the designer took a step in the right direction.
Saudi influencer Yara Alnamlah’s brand heads to Selfridges London
Moonglaze’s UK launch is ‘just the beginning,’ founder tells Arab News
Updated 28 November 2024
Hams Saleh
DUBAI: Moonglaze, the beauty brand founded by Saudi influencer Yara Alnamlah, is set to make history on Dec. 4 as the first Saudi beauty label to launch at Selfridges London.
For Alnamlah, this is much more than just a business accomplishment; it’s a cultural moment, she told Arab News.
“For Moonglaze to be the first Saudi beauty brand at Selfridges is an exciting and proud moment,” she said. “This isn’t just a win for us as a brand; it’s a moment of recognition for the Saudi and Arab beauty community as a whole. It shows that we’re not only consumers of global beauty trends but also creators who bring something unique to the table.”
Alnamlah emphasized that this launch will open doors for the brand beyond the Middle East.
“London is a beauty and fashion capital,” she said. “This exposure will undoubtedly help us expand beyond the Middle East, connect with international beauty lovers, and establish Moonglaze as a brand that brings Middle Eastern beauty innovation to the global market.”
The Selfridges debut will feature Moonglaze’s new blush range, designed to suit a variety of skin tones, Alnamlah said, adding that it represents the next step in Moonglaze’s evolution, complementing the brand’s existing highlighter sticks and multi-use brushes, which have already gained a loyal following.
The creation of Moonglaze has been a deeply personal one, shaped by Alnamlah’s background as a makeup artist. “Our products are inspired by my belief in healthy, glowing skin as the foundation of any great makeup look,” she said. This belief led her to begin her brand with skincare products before expanding to blushes and highlighters.
The use of ‘moon’ in the brand name is inspired by the fact that, in Arabic (qamar), it’s used as a description “someone who is perfectly luminous, just like the full moon,” according to Alnamlah.
“The idea of using makeup to highlight natural beauty rather than mask it is something that I wanted to reflect in every Moonglaze product,” Alnamlah added. “Growing up in Saudi Arabia, I’ve always been inspired by the cultural appreciation of beauty and the importance of glowing, radiant skin.”
Reflecting on the challenges and lessons of building her brand, Alnamlah shared how staying true to her vision has been key. “I’ve learned that beauty isn’t just about the products, but about how they make people feel,” she said.
Alnamlah has made a name for herself on the fashion circuit as a blogger, beauty influencer and makeup artist over the last few years. Besides her beauty brand, the architecture student is also an entrepreneur and has a coffee store called So Matcha in Riyadh.
In 2021, she was featured in French luxury fashion label Jean Paul Gaultier’s campaign as they celebrated Saudi Arabia’s 91st National Day — its first-ever launch dedicated to a Middle Eastern country.
The Selfridges launch marks a pivotal moment for Moonglaze, but Alnamlah’s ambitions extend far beyond London.
“The Selfridges launch is just the beginning,” she said. “We are excited to expand into more countries. As we grow, we’ll continue to innovate with new product launches and collections, like our blush range.
“The ultimate goal is to create a brand that empowers people to embrace their natural beauty,” she said.
DUBAI: Somali Norwegian model Rawdah Mohamed took to social media to celebrate her latest campaign with Italian label Dolce & Gabbana.
The model took to Instagram to share a video of the marketing materials, on show in an eyewear outlet in the UAE’s Dubai Mall. Mohamed posed for the Italian luxury label’s latest eyewear collection and can be seen showing off sunglasses while wearing various patterned hijabs.
“What a moment! Thank you to the @dolcegabbana team and @nimabenati for always capturing my beauty,” Mohamed captioned the post, highlighting Italian fashion photographer Nima Benati’s role in the project. She now walks the runway for storied brands and stars in luxury fashion campaigns, but Mohamed’s early years were marked by upheaval as her family fled Somalia’s civil war for the safety of Kenya when she was just a baby. Alongside her parents and nine siblings, including an adopted sister, she spent her childhood in a refugee camp before relocating to Norway at the age of eight.
Mohamed previously told Arab News that she “sort of stumbled into modeling” after a mutual friend put her in touch with her manager while she was at university studying for a degree in behavioral analysis and healthcare.
Mohamed said: “I went to a fashion show in Oslo at the end of 2018 where I met my manager. He told me about what they were doing and I went to his office for a meeting and I said I wasn’t sure if I wanted to be a model but I wanted to work in fashion.”
Fast forward to 2024 and she is fast becoming a recognizable face in the industry, working with brands like Boss and H&M.
Mohamed walked the Roberto Cavalli show in Dubai in September, wearing an all-black three-piece suit consisting of a structured blazer, a fitted vest, and wide-legged trousers, all crafted from a subtly textured fabric. The outfit was completed with a dramatic wide-brimmed black hat that was styled over a black hijab.
“A privilege to walk the runway of @roberto_cavalli show. Sublime collection,” she later wrote on Instagram.
She was also spotted on the red carpet at the Cannes Film Festival in France in 2023 and 2024.
Guerlain perfumer talks Arab perfume traditions in Riyadh
Updated 29 November 2024
Sulafa Alkhunaizi
RIYADH: Thierry Wasser, the in-house perfumer of French luxury beauty brand Guerlain, sat down with Arab News on a recent visit to Saudi Arabia to talk all things fragrance at the reopening of the flagship Guerlain boutique in Riyadh Park.
The perfumer shared his insights on the differences between typically Middle Eastern scents and their European counterparts and even touched on his previous visit to Taif in the Kingdom, which is famous for its distinct roses grown at high altitudes.
The perfumer shared his experience of visiting Taif’s 1,800-meter-high Al-Sarawat Mountains, home to the Taif Rose variety, saying “It's a zig zag when you go … sometimes you have a place you don't expect the altitude to be so high.”
With more than 200 perfumes to his name, the perfumer revealed his favorite scent as Habit Rouge by Guerlain, an oriental woody perfume with notes of earth, warm leather, and the forest, launched in 1965 by the iconic Jean-Paul Guerlain.
“It's like a shining armor. It was a disguise of a man, a manly, masculine disguise. It shaped me. My attitude changed … I kept it all my life like a lucky charm,” he said.
Wasser's journey with the brand began in 2008, when was appointed as the first non-Guerlain family member to be the in-house perfumer of the storied house founded in 1828.
“When you manufacture and source it, you get intimate with the formula and the fragrance from your predecessors and you are responsible for the integrity of them,” he said.
Wasser learned fragrance is typically applied on clothing in the region, as opposed to directly on the skin, which is common practice in Europe.
“So I changed my approach and I made all my trials on cotton handkerchiefs,” he explained.
The fragrance house's iconic bee emblem reflects a commitment to sustainability. In 2021, Guerlain became one of the first luxury houses to join the Union for Ethical BioTrade and initiated a verification process for 50 natural ingredients.
“Sustainability is not exactly a marketing tool or communication tool, it is a state of mind,” Wasser said.
*This article was updated on Nov. 29, 2024, to correct quotes by Thierry Wasser.
Keke Palmer shows off vintage Azzedine Alaia look in New York
Updated 25 November 2024
Arab News
DUBAI: US actress and author Keke Palmer made an appearance on “The Drew Barrymore Show” in New York this week wearing a vintage look by late Tunisian couturier Azzedine Alaia.
Hailing from his Spring/ Summer 1986 ready-to-wear collection, the denim power suit featured a cross-body zipper, oversized sleeves and statement lapels.
Based in Paris, Alaia shot to international fame in the early 1980s and was quickly dubbed the “King of Cling.” Alaia won the Designer of the Year and Best Collection of the Year prizes at the Oscars de la Mode by the French Ministry of Culture in 1985.
Palmer showed off the look as she promoted her new book, “Master of Me.”
The “Nope” actress released the book in November and has been promoting the title at various media appearances, including on “The Drew Barrymore Show.”
In a conversation with Barrymore, the pair connected about the experience of being child stars, with Palmer stating “I’m not a victim, I’m a victor” after she praised her parents for supporting her career, which began with 2004’s “Barbershop 2: Back in Business.”
“In her own raw and intimate words, Keke talks about everything from her struggles with boundaries to unconditional love, forgiveness, and worthiness,” the book’s description reads.
“Throughout the book, Keke also poses readers with the questions needed to get them through their own challenging times by sharing personal stories and lessons she’s learned along the way,” the blurb adds.
Palmer also sat down with US Iranian actress Yara Shahidi to discuss the book.
She took to Instagram shortly after the sit down, saying: “One of my favorite girls @yarashahidi discussed the themes of my book ‘Master of Me’ this past week. We had a great conversation in Boston around her old stomping grounds at Harvard! The excitement around the Many Masters Tour and the people I get to speak to is that we learn there are so many unique paths that lead to self-mastery and the exciting part is in creating your own path.”
