JEDDAH: The Jeddah Historic District Program has secured sponsorship rights as the official cultural destination and main supporter of the FIFA Club World Cup Saudi Arabia 2023.
The prestigious tournament, which takes place in Jeddah from Dec. 12-22, is being played in the Kingdom for the first time.
The program’s sponsorship of the tournament is part of its efforts to showcase the UNESCO World Heritage Site of Jeddah, also known as Al-Balad, and to promote the region as a global destination for culture and heritage.
It also aims to highlight the region’s unique traditional architecture, ancient historical sites, and spectacular events, including cultural festivals and art exhibitions.
The program aims to promote the region’s economic potential, local identity, and global cultural communication, as millions of football fans worldwide will follow the sporting event.
The Jeddah Historic District Program also has plans to organize several events in Al-Balad during the tournament.
