DUBAI: The Federation Internationale de l’Automobile is giving drivers around the world the chance to make their mark on the UN Climate Change Conference (COP28) in Dubai through its Drive Change Today initiative.
The event, running until Dec. 12, will encourage those taking part to drive in a safer, more eco-friendly way.
In addition to drivers from around the world and COP28 attendees, 10,000 cars from fleets in the UAE will be invited to participate in the challenge, supported by the Emirates Motorsports Organization, a member of the FIA.
FIA secretary-general for automobile mobility and tourism, Jacob Bangsgaard, said: “Bringing the Drive Change Today — FIA Smart Driving Challenge to COP28 is an important milestone for us and a testament to our commitment to sustainable mobility.
“We believe that grassroots initiatives, especially when they rely on the best technological breakthroughs, are integral in delivering transformative solutions to climate change.
“By encouraging drivers to make small changes to their everyday lives, we can build a better, more sustainable future for the planet and for the road users we represent.”
Drive Change Today builds on the success of the existing FIA Smart Driving Challenge program, which was developed in partnership with artificial intelligence data analytics company, Greater Than.
Since 2019, the challenge has seen drivers compete to be named the smartest driver over the course of a year. Their progress is registered on an app that scores their day-to-day driving and gives guidance on how to reduce carbon emissions or energy consumption.
This year, those taking part have achieved on average a 12 percent energy saving.
The FIA Smart Driving Challenge program will be exhibited at the federation’s stand in the COP28 Blue Zone throughout the conference. The display will act as an ongoing reminder of the importance of behavioral change in the journey to net zero and of the organization’s call to prioritize mobility users in sustainability policymaking.
The FIA will also host an event in the Green Zone at COP28 on Transport Day, Dec. 6. Taking place on the main stage in Al-Forsan Park, experts from the worlds of mobility and motorsport will discuss the transition to a safe, sustainable, inclusive, and accessible mobility future.
