Who’s Who: Bashayer Al-Janad, Saudi marketing expert

Bashayer Al-Janad
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The Saudi agency specializes in influencer marketing and talent management, assists in promoting products and services, and connects with customers to reach desired audiences.

In her present position, Al-Janad has initiated and managed client communications in addition to leading the sponsorships team. Among her accomplishments are managing e-commerce marketing and sales, initiating and creating extensive marketing campaigns, and boosting sales in the food and beverage industry.

Al-Janad develops business growth plans and methods that work well for social media accounts, contributing to increased profits and enhanced brand image.

She was the senior customers manager at the General Entertainment Authority in 2022. She evaluated the organization’s existing procedures to optimize client satisfaction and identified and implemented enhancements to complaint-handling and client service protocols.

Al-Janad is a marketing and business development professional, with over seven years of experience and a track record of creating customized solutions to meet diverse customer needs across various categories.

She worked as a business development manager at Madeed Group, a Saudi company that provides innovative solutions to help the business sector meet the community's goals for development, prosperity, and sustainability, from 2015 to 2020.

Al-Janad played a pivotal role in identifying and closing new business opportunities through strategic networking. She successfully built and nurtured valuable client relationships, creating a robust client pipeline to meet monthly targets consistently.

In 2016 Al-Janad was a sales engineer at Emdad Development Co. in Alkhobar, where she focused on business development and the sale of equipment to contractors working with Aramco.

In 2014 she worked at Cummins ME in Dubai as a sales engineer, where she received training in selling engines to contractors, laying the foundation to her career in sales and business development.

Al-Janad earned a bachelor’s degree in electrical and computer engineering and a master’s degree in energy engineering from Effat University.

She has worked on an array of diverse projects including Aseer Seasons, Saudi Tourism Authority, Hungerstation, Shobak, and Mrsool, which showcases her ability to contribute to and lead initiatives across diverse sectors and regions.