https://arab.news/gk8f6
RIYADH: Saudi flag carrier Riyadh Air revealed its second livery design via a QR code at the Dubai Airshow on Monday.
The new livery maintains the indigo theme, announced in June at the Paris Air Show, with striking lines of Arabic calligraphy.
This move reflects the Kingdom’s forward-thinking ambitions of using iridescent color to add a modern twist to the innovative design, making Riyadh Air, wholly owned by the Public Investment Fund, instantly recognizable on land or in the air.
“As the largest startup in commercial aviation in decades, we are delighted to unveil to the world Riyadh Air’s second livery, which will be unmistakable when it takes to the skies in 2025 as we become one of the first international carriers to have permanent dual liveries on an active fleet,” said Riyadh Air CEO Tony Douglas in a statement.
The new look features a widespread cockpit window design, contrasting the indigo signature theme against a light sparkling fuselage.
Additionally, the aircraft will have Riyadh Air written in English and Arabic alongside the airline’s trademark logo on the tail, engines and underbelly.
“We revealed our first livery reveal to global acclaim, announced fleet orders for our wide-body aircraft and signed several ground-breaking new partnerships,” said Douglas.
He added: “This iconic second livery is the latest milestone for Riyadh Air as we shape and disrupt the future of air travel and aviation, with many more things to come.”
Creating a second Saudi national airline alongside the existing flag carrier Saudia is part of the Kingdom’s plan to diversify its economy.
The CEO said that the airline has already provisionally ordered 72 Boeing 787 wide-body jets, and narrow-body aircraft were next.
Douglas also unveiled Riyadh Air’s plans to begin operations in 2025 and connect the Kingdom’s capital to over 100 destinations worldwide by 2030.
“It’s a brand that has an obsessional attention to detail with guest experience. It’s a brand that is a true digital native because we have no legacy. It’s a brand that stands for commercial aviation and environmental sustainability,” he said.
In March, Saudi Crown Prince Mohammed bin Salman announced the creation of the new national airline.
The airline seeks to enable Riyadh to become a gateway to the world and a global destination for transportation, trade, and tourism, the Saudi Press Agency reported at that time.