Saudi Arabia showcases culinary tourism at London fair

The Culinary Arts Commission is participating in the World Travel Market exhibition in London from Nov. 6 to 8. (SPA)
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  • Commission aims to boost culinary tourism in Saudi Arabia through culinary arts tours across the Kingdom, attracting international visitors
  • Saudia airline launched a dedicated Umrah website in the American and Canadian markets at the World Travel Market in London

RIYADH: The Culinary Arts Commission, in partnership with the Saudi Tourism Authority, is participating in the World Travel Market exhibition in London from Nov. 6 to 8.

The commission aims to boost culinary tourism in Saudi Arabia through culinary arts tours across the Kingdom, attracting international visitors.

The commission is showcasing the culinary arts tours project at the exhibition, promoting culinary tourism in the Kingdom and highlighting Saudi dishes and products to interested visitors in the culinary profession.

Meanwhile, Saudia airline launched a dedicated Umrah website in the American and Canadian markets at the World Travel Market in London, as part of their mission to expand globally and support Saudi Arabia’s Vision 2030 goal of accommodating 30 million Umrah performers.

Saudia’s Umrah websites, umrahbysaudia.us and umrahbysaudia.ca, streamline Umrah package planning and booking for North American travelers, enhancing accessibility and convenience.

The platform provides extensive info on Umrah, including rituals, visas, accommodation, and transportation. It also offers personalized guest support for a seamless Umrah experience.

On Monday, Saudi Tourism Minister Ahmed Al-Khateeb opened the Saudi pavilion at the London exhibition, emphasizing Saudi Arabia’s emergence as a top global tourist destination with rich culture, natural beauty, and attractions.