https://arab.news/cp9t9
With October being marked with breast cancer awareness campaigns around the world, LuLu Hypermarkets in Saudi Arabia have innovatively linked two very important lifestyle campaigns. Customers are being encouraged to go green for the planet’s environmental health by buying LuLu’s stylish reusable shopping bags; each sale of these bags throughout October will result in a donation by LuLu to Zahra Breast Cancer Association’s nationwide breast cancer campaign.
This is the sixth year that LuLu is joining hands with the Zahra Association for the campaign. The initiative under the hashtag #BuyGreenSupportPink will raise awareness for breast cancer survivors and also focus on the importance of early detection. As part of its employee support, LuLu has also arranged breast cancer awareness sessions for the group’s female employees and will amplify the sessions through podcasts in the X space. Customers can avail of awareness information through special kiosks set up in the hypermarkets.
“At LuLu, we believe that the October initiative with the Zahra Breast Cancer Association is a valuable service to the families and women of Saudi Arabia,” said Shehim Mohammed, director, LuLu Saudi Hypermarkets. “We have combined two campaign objectives that support a brighter future and urge shoppers to join us in this noble project.”
The annual breast cancer awareness campaigns in October around the world help to spread awareness of early detection, self-examination and screening among people.