As organizations across Saudi Arabia make progress on ambitious smart city initiatives, Genetec, a global leader in unified security, public safety, operations, and business intelligence solutions, returned to Intersec Saudi Arabia with a unified portfolio of security and cutting-edge analytics solutions that ensure people, organizations, and communities keep moving safely and securely. The fifth edition of Intersec Saudi Arabia — the country’s leading trade fair for security and protection — took place from Oct. 3-5 at the Riyadh International Convention and Exhibition Center.
Enhanced security infrastructure will be essential to a vision for modernized urban living and a diversified economy as Saudi Arabia advances toward its Vision 2030 goals. Such progress is already being realized in cities such as Riyadh, Makkah, Jeddah, and Madinah, all ranked in the IMD Smart City Index list for 2023. With visionary projects like Neom and The Line also in development, robust physical security solutions for the everyday can give businesses and governments a more in-depth view of their environments so they can respond to, and recover from, any incidents quickly.
Genetec’s experts were on ground at Intersec Saudi Arabia providing valuable insights bridging the realms of digitization, smart cities, and security. As continued cloud and AI adoption dominate talks about physical security, Genetec’s team also delved into key findings from its State of Physical Security report, and offered predictions tailored to the Saudi landscape for 2023.
Over the years, Genetec has increased its presence in Saudi Arabia with a growing team, the opening of an expanded office in Riyadh, and substantial project investments.
Firas Jadalla, regional director at Genetec, said: “Security professionals must remain agile in adopting new approaches and tools that transcend traditional boundaries as digitization increases across the Kingdom. It’s why at Genetec, we build resilient, connected solutions that go beyond security to provide operational insights that allow organizations to improve their business and their environment.”
He said the company’s presence at Intersec aimed at highlighting the significance of truly unified physical security solutions, and listening to how they can support their local partners to respond to the security needs of today and tomorrow.
