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The Hospitality Sales and Marketing Association International — Middle East has announced the 6th ROC Middle East Commercial Strategy Conference. This year’s event will be held at the Conrad Dubai Hotel from Nov. 28-29 to boost the Middle East’s hospitality sector.
With the finest leading industry leaders under one roof, this year’s conference aims to take the region’s hospitality sector to the next level where attendees can expand their network by connecting with trailblazers and peers, gain insights from seasoned professionals and learn about the latest trends and strategies.
“The 6th annual ROC Middle East Commercial Strategy Conference is a unique gathering of industry pioneers, where competitors unite to shape the future and elevate their skills. It’s the pulse of innovation in the hotel industry, bringing together all the commercial thought leaders from sales, marketing, revenue management, distribution, hotel brands, and owner groups here in the region to share current and future trends. The conference will feature a range of topics, discussions, and best practices, led by world-class regional and international experts,” said Mona Faraj, managing director of the Middle East chapter of HSMAI.
“This year’s ROC Middle East Commercial Strategy Conference is more than just an event; it is a catalyst for innovation and collaboration in the hospitality industry with global standards in mind. Here, we break down competitive barriers and come together as a community, committed to setting new standards of excellence and driving the future of hospitality forward,” added Robert A. Gilbert, president and CEO of HSMAI.
Alexander Edström, CEO of Atomize, the event’s platinum sponsor, said: “We at Atomize are honored to be the platinum sponsor and delighted to support this pivotal event. ROC Middle East Commercial Strategy Conference serves as a crucial platform for industry leaders to come together and discuss innovative strategies for the future. It aligns perfectly with Atomize’s mission to empower hotels through intelligent revenue management solutions. We look forward to engaging in meaningful dialogues that will undoubtedly drive the Middle East hospitality sector to new heights.”
The ROC Star Awards Ceremony will recognize top talent who have made a difference in the hotel industry. HSMAI strongly advocates the importance of sharing best practices as a means to enhance performance in the industry and region and ROC Stars represent exceptional individuals within the hospitality industry who have made a significant impact.
The event is being organized in partnership with key organizations including Atomize, Fornova, Almosafer, IDeaS, FLYR for Hospitality, and 20+ other sponsors. As the hospitality sector in the Middle East region expands rapidly and evolves constantly, the conference will provide timely insights to hotel professionals.
This year, the team will be introducing the Certified Hotel Business Acumen certification course to be held in Dubai, just before the conference. The dates are Nov. 26-27.