DUBAI: White Milano, the international apparel and accessories trade show which famously takes place alongside Milan Fashion Week, and the Saudi 100 Brands project - an initiative by the Saudi Fashion Commission – hosted a gala event on Wednesday against the backdrop of the historic Palazzo Serbelloni in Milan.
A number of selected pieces from the collections of 40 Saudi fashion talents – ranging from couture, ready-to-wear fashion, handbags and footwear – were showcased at the event using scenography and choreography, and featuring dancers from the renowned La Scala Theatre.
Selected pieces from the collections of 40 Saudi fashion talents were showcased at the event using scenography and choreography, and featuring dancers from the renowned La Scala Theatre. (Supplied)
White Milano this week is welcoming the Saudi 100 Brands project as part of its EXPOWHITE program, taking place from Sept. 22-25.
In line with its mission to foster a dialogue between the industry and global creative trends, the EXPOWHITE showcase will focus on brands and designers from countries like Saudi Arabia, Armenia, Brazil and South Africa.
Guests at the event. (Supplied)
The Saudi 100 Brands project is an initiative by the Saudi Fashion Commission that supports established and emerging design talents from Saudi Arabia, who work across the ready-to-wear, modest, concept, premiere, demi-couture, bridal, bags and jewelry categories.
The Saudi 100 Brands project showcase will be on display at the Padiglione Visconti.
