In a significant development aimed at investing in and developing human capital, the Ministry of Human Resources and Social Development has partnered with Bupa Arabia for Cooperative Insurance as the exclusive provider of health insurance services for the newly launched “DOAM” employee loyalty program, targeting more than 1.2 million male and female public sector employees across Saudi Arabia.
The DOAM program aligns with the ambitious goals of Saudi Vision 2030 by bolstering the government sector and recognizing the dedicated contributions of public sector employees. It seeks to foster a dynamic and productive work environment through the implementation of performance standards that promote a culture of job excellence, elevate employee productivity, and enhance job engagement within government agencies.
Bupa Arabia’s involvement as the exclusive health insurance provider for the DOAM program underscores its commitment to supporting the program’s mission. The company offers two cutting-edge health insurance products, namely “Bupa Family” and “Bupa Helpers,” specifically tailored to cater to the needs of more than 1.2 million government employees.
During the launch ceremony in Riyadh, Ahmed Al-Rajhi, minister of human resources and social development, emphasized the program’s significance in advancing human capital development, and its role in fortifying the government’s strategic goals and its Vision 2030. He also expressed appreciation for the public sector workforce.
Atef Mufti, chief sales officer at Bupa Arabia, said: “We are immensely proud to support the DOAM job loyalty program, which aims to bolster job commitment and motivate public sector employees through innovative and sustainable offerings, including discounts, incentives, and exclusive benefits, all with the aim of ensuring their satisfaction.”
He added: “Bupa Arabia will be supporting the DOAM program by offering various insurance products such as Bupa Family and Bupa Helpers, along with any new product releases featuring unique offers and benefits. Our aim is to serve public sector employees and their families through these offerings at affordable prices.”
Bupa Arabia’s collaboration with DOAM marks a significant step toward reinforcing the well-being of the public sector workforce.
