RIYADH: Foodex Saudi, Saudi Arabia’s leading international food and beverage trade exhibition, is hosting a European pavilion during this year’s event at the Riyadh International Convention and Exhibition Center from Sept. 17-20.
The EU delegation office told Arab News on Monday: “The EU is thrilled to announce its participation in Foodex 2023, an exhibition that celebrates the art of food. Under the banner “More than Food,” the EU pavilion is set to captivate attendees with a remarkable array of culinary delights from across the bloc of 27 EU member states.”
Europe’s unique culinary traditions feature a huge variety of foods that reflect the continent’s diversity. The EU pavilion at the 10th Foodex Saudi exhibition aims to introduce visitors to high-quality produce from the continent.
The EU pavilion will showcase a selection of food and beverage that embodies Europe’s rich agricultural heritage.
“These products will highlight the EU’s unwavering commitment to quality, safety, authenticity and sustainability,” the delegation office said.
The Foodex exhibition provides an ideal opportunity to inform Saudi buyers, retailers and distributors, and inspire them to engage with the EU, while offering them a unique chance to explore the wide variety of European flavors, it added.
“We are delighted to be part of Foodex 2023, which will showcase Europe’s rich culinary heritage and commitment to quality, safety and sustainability. In 2022, GCC countries taken together were the EU’s fifth biggest export market for agri-food products,” said Christophe Farnaud, newly appointed EU ambassador to Saudi Arabia.
“The EU pavilion at the event will give Saudi buyers, retailers, and distributors a unique chance to experience in one place the excellence of EU food and beverage produce, and to explore how to translate this excellence into profitable business opportunities,” he added.
Beyond offering food and beverage from the continent, the EU pavilion will also underscore the the bloc’s commitment to supporting farmers and producers.
It will include interactive experiences, product tastings, workshops and live cooking demonstrations led by renowned European and Saudi chefs Pierluigi Saffioti and Ammar Al-Barakati.
The pair will cook both classic European recipes and innovative fusion dishes, combining EU ingredients with Saudi flavors.
Industry experts will guide visitors through informative sessions dedicated to olive oil, cereals, dairy and other European goods.
The pavilion will allow Saudi businesspeople to gain valuable insights into effectively marketing EU products to consumers in the Kingdom through networking opportunities with European delegates and industry leaders.
