DUBAI: White Milano, the international apparel and accessories trade show which famously takes place alongside Milan Fashion Week, will welcome the Saudi 100 Brands project as part of its EXPOWHITE program, taking place from Sept. 22-25.
In line with its mission to foster a dialogue between the industry and global creative trends, the EXPOWHITE showcase will focus on brands and designers from countries like Saudi Arabia, Armenia, Brazil and South Africa.
The Saudi 100 Brands project is an initiative by the Saudi Fashion Commission that supports established and emerging design talents from Saudi Arabia, who work across the ready-to-wear, modest, concept, premiere, demi-couture, bridal, bags and jewelry categories.
The Saudi 100 Brands project showcase will be on display at the Padiglione Visconti.
A gala event will take place on Sept. 20 and will showcase the Saudi collections across five distinct categories.
Each collection will be presented with its own scenography and choreography, curated with the participation of dancers from the renowned La Scala Theatre.
Meanwhile, this year’s White Milano is expected to bring together over 360 companies and 20,000 fashion industry operators within Milan’s historic Tortona Fashion District, to view the latest SS 2024 collections.
