YOUGotaGift, the pioneers of digital gift cards in the Middle East, has launched a new omni-channel gift card processing solution called “YOUProcess,” in partnership with eXtra, Saudi Arabia’s leading consumer electronics and home appliance retailer.
Amongst the first in the Kingdom to utilize this innovative new gift card processing solution, eXtra will be launching a new branded gift card program. This partnership marks YOUGotaGift’s entry into the gift card processing and program management market in Saudi Arabia, bolstering the company’s offering alongside its existing gift card distribution network capabilities.
The YOUProcess gift card program will allow customers to purchase and redeem gift cards across merchants’ online and offline channels, creating a convenient, seamless omni-channel shopping experience.
The partnership was officially announced at Seamless Saudi 2023, in the presence of Husain Makiya, CEO of YOUGotaGift, and Ahmed Mostafa Kamal of eXtra. It is the first-of-its-kind in Saudi Arabia and reflects YOUGotaGift’s commitment to the Saudi market.
Makiya said: “We are delighted to strengthen our strategic partnership with eXtra, the leading electronics retailer in Saudi Arabia, with the launch of its new gift card program using our latest YOUProcess solution. With a solid focus on the Saudi market, and a deep commitment to the region, we have extended our tech stack to offer end-to-end gift card processing and program management solutions to top retailers like eXtra. YOUProcess is a state-of-the-art open and closed loop omni-channel gift card issuance solution, delivering a highly effective and adaptive program, which enables brands to bring their gift programs to market swiftly. Thanks to our long-standing relationships with top regional retailers over the years, our solution design is highly merchant-centric and applies the very latest technologies and best-in-class service delivery.”
Meanwhile, Kamal said: “We are excited to offer this service to our customers. YOUGotaGift is a trusted gift card partner offering a seamless omni-channel processing solution, and we are already seeing positive feedback from our customers as well as growth thanks to this partnership. We are definitely benefiting from YOUGotaGift’s growing distribution network across top banks, telcos and major corporations in the Kingdom.”
Both the global and regional gift card market is experiencing a significant period of growth with robust adoption rates. In the Middle East, the industry is seeing increased adoption across both retail and corporate segments as the functionality of gift cards reaches beyond simply “gifting.” The industry is set to reach $1.4 trillion globally and $6 billion regionally by 2026.
