DUBAI: A Saudi Arabia-based perfume brand has come under fire on social media for a new ad campaign that looks similar to a popular ad by Saudi perfume brand Laverne, famously featuring social media star Georgina Rodriguez, partner of football legend Cristiano Ronaldo.
The ad, posted on Waves’ official X (formerly known as Twitter) account and on Instagram on Sunday, sees a Rodriguez lookalike posing with the brand’s latest perfume called Waves, wearing similar clothes against a set that looks like the original LaVerne campaign.
Social media users were quick to call the brand out for the perceived plagiarism.
“At least have a personality and make a respectable advertisement, not an imitated advertisement,” wrote X user @mamdoh055.
Another user @yz999x commented that the “original Georgina” would have been much better for the brand
X user @sinenme7 wrote, “Wow, I expect they will file a lawsuit against her because of imitation in the advertisement.”
In the original LaVerne ad released in March this year, Rodriguez answered candid questions about her time in the Kingdom.
Riyadh-based Rodriguez said, “I feel very safe in this country and really appreciate its family values” in the stylish original video posted on social media.
“I felt very happy to be able to connect with this heaven on Earth. The power and magic that is in the Saudi desert is incredible,” she said when asked her thoughts on visiting the country’s desert region earlier this year.
The advert promotes the label’s scent, Blue Laverne.
Waves has not responded to Arab News’s request for comment at the time of publishing.
