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Eyeing global growth, KSA’s Savvy Games rebrands to Steer Studios

Eyeing global growth, KSA’s Savvy Games rebrands to Steer Studios
Yannick Theler, CEO of Steer Studios
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Updated 22 August 2023
Arab News
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Eyeing global growth, KSA’s Savvy Games rebrands to Steer Studios

Eyeing global growth, KSA’s Savvy Games rebrands to Steer Studios
Updated 22 August 2023
Arab News
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Savvy Games Studios has announced its new brand name, Steer Studios. This strategic rebrand marks a significant step in the game development studio’s growth, as it moves to carve its own unique path within the gaming landscape.

Steer Studios is an international game development studio headquartered in Riyadh. Steer is on a mission to create groundbreaking gaming experiences for players from around the world. 

Part of Savvy Games Group, which is 100 percent owned by Saudi Arabia’s sovereign wealth fund PIF, Steer is led by Chief Executive Officer Yannick Theler and a team of global and regional talent with decades of experience in the games sector.

Under its new identity, Steer Studios is poised to pursue its future direction and further strengthen its market position. The rebranding decision comes as the studio aims to establish a distinct presence that aligns with its vision, values and aspiration to deliver world-class games to a global audience.

Brian Ward, CEO of Savvy Games Group, said: “The evolution of Savvy Games Studios to Steer Studios represents an exciting milestone in its journey. This major step forward will ensure Steer stands as a beacon of innovation, charting new territories within the gaming industry.”

The name “Steer” embodies the studio’s commitment to exploring uncharted realms and leading the way in creating groundbreaking gaming experiences. With a focus on boldness and energy, Steer Studios seeks to captivate gamers worldwide through immersive gameplay and imaginative
storytelling.

Steer Studios is one of the first international games studios in Riyadh. Its team of more than 50 staff, almost 30 percent of whom are women, are creating exciting games for the global gaming community. By forging a distinct identity, the studio aims to contribute to the success of Saudi Arabia’s games sector and the advancement of the Kingdom’s Vision 2030 goals.

CEO Theler said: “Steer Studios is driven by the desire to open new possibilities in the gaming world. Our dedicated team is our family and remains at the heart of our success. We will continue to nurture their growth, well-being and creative freedom.”

Dave’s Hot Chicken expands in Riyadh with first drive-thru

Dave’s Hot Chicken expands in Riyadh with first drive-thru
Updated 07 August 2024
Arab News
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Dave’s Hot Chicken expands in Riyadh with first drive-thru

Dave’s Hot Chicken expands in Riyadh with first drive-thru
Updated 07 August 2024
Arab News

Dave’s Hot Chicken, the LA famous street food sensation known for its Nashville-style hot chicken, has expanded its presence in Riyadh with the launch of its second location on Othman bin Affan Street. 

This marks a significant milestone as the new branch, which celebrated its grand opening yesterday is the first drive-thru branch for Dave’s Hot Chicken in the region. The opening follows the major success of the initial location in Tahliah St. (Al Olaya), which quickly became a popular destination for food enthusiasts, garnering rave reviews and a loyal customer base.

Dave’s Hot Chicken’s new branch aims to bring its signature flavors and unique dining experience to a wider segment of the local community. The fast-casual dining restaurant will offer a variety of menu items, including bites, loaded shakes, and Dave’s slushers. 

Fans can also experience the seven distinct spice levels that have made Dave’s Hot Chicken a favorite among spice enthusiasts.

Walid Hajj, CEO of Lavoya Group, said: “The opening of Dave’s Hot Chicken’s new branch, which is the first drive-thru branch in the region, is a major step in our strategic plan to expand our footprint in the Kingdom. We look forward to bringing our renowned chicken to even more fans and enhancing the vibrant culinary landscape of the GCC.

The launch is a prominent step in enhancing the Saudi restaurant experience. It also aligns with the goals of Saudi Vision 2030, which emphasizes economic diversification and improved quality of life. By introducing a drive-thru service, Dave’s Hot Chicken enhances convenience for consumers, catering to the growing demand for fast-casual dining that offers quality food on the go.

The new branch features a vibrant design, featuring eye-catching graffiti that creates a unique and lively atmosphere. The spacious store includes both indoor and outdoor seating options, with tables that accommodate groups of all sizes. Additionally, the inviting interior is designed to enhance the dining experience, making it a perfect spot for casual meals and gatherings.

Building on this success, Dave’s Hot Chicken is set to open its second drive-thru branch on Anas Bin Malik Street in Riyadh later this year.

SADAFCO presents exciting career opportunities at Tamkeen Forum

SADAFCO presents exciting career opportunities at Tamkeen Forum
Updated 07 August 2024
Arab News
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SADAFCO presents exciting career opportunities at Tamkeen Forum

SADAFCO presents exciting career opportunities at Tamkeen Forum
Updated 07 August 2024
Arab News

Saudia Dairy and Food Stuff Company, the leader in UHT (long life) milk, ice cream and tomato paste in the Kingdom of Saudi Arabia, has participated in the recent Tamkeen Forum. 

The forum, organized by The Society of Majid Bin Abdulaziz for Development and Social Services — a community committed to sustainability as a core strategy to empower individuals and develop communities — and supported by the Saudi Ministry of Human Resources and Social Development in Jeddah.

In line with Saudi Arabia’s aspirations, SADAFCO remains committed to contribute towards the development of a dynamic and diverse economy where everyone has the opportunity to succeed — one of the key objectives of Vision 2030. 

Thus, the Tamkeen Forum was the perfect venue for the leading food company to introduce participants to the diverse and rewarding career paths that the rapidly expanding Saudi manufacturing industry has to offer. SADAFCO has received over 1,500 applications during the forum.

“Since its establishment nearly 50 years ago, SADAFCO has been nurturing generations with goodness and happiness,” said Nadia A. Malaika, chief human resource officer of SADAFCO.

“But at the heart of SADAFCO’s progress has always been its diverse workforce, with a female workforce making up approximately 20 percent of our 900+ Saudi employees. SADAFCO is dedicated to empowering Saudi nationals across all roles, fostering an inclusive and diverse workplace.”

 “At Tamkeen Forum, our team enlightened attendees on the compelling job prospects within manufacturing and distribution. Witnessing the passion and competence of this new generation of Saudi talent firsthand filled us with an overwhelming sense optimism regarding the nation’s future,” Malaika added.

The three-day event underlined the significance of improving the Kingdom’s employment channels and mechanisms. Placing and emphasis on fair recruitment and featuring motivating workshops, Tamkeen Forum brought together the new wave of Saudi talent in pursuit of attractive job opportunities with some of the most respected and successful Saudi organizations, including SADAFCO.

Emirates NBD launches new branch in KAFD

Emirates NBD launches new branch in KAFD
Updated 05 August 2024
Arab News
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Emirates NBD launches new branch in KAFD

Emirates NBD launches new branch in KAFD
Updated 05 August 2024
Arab News

Emirates NBD, the leading banking group in the Middle East, North Africa, and Turkiye region, has opened a new branch in the King Abdullah Financial District. 

In line with Emirates NBD’s strategic expansion plan, the new branch consolidates the bank’s presence in the Kingdom, extending its diverse range of services to more consumers, communities, and entities across the country. 

KAFD stands as the largest LEED-certified mixed-use business district in the world. As a key driver of Riyadh’s economic ambitions, the district fosters a smart, sustainable environment conducive to innovation, collaboration, and business growth. The new Emirates NBD branch in KAFD is set to contribute to the achievement of the Kingdom’s Vision 2030 goals and drive the transformation of the country’s financial services industry.

The official opening bolsters Emirates NBD’s network, increasing its total number of branches in the Kingdom to 19. 

Aazar Ali Khwaja, group head, International & Group Strategy, Emirates NBD, said: “As the leading banking group in the Middle East, North Africa, and Turkiye region, we are committed to transforming the Saudi financial services sector, leveraging our expansive network, partnerships and innovative offerings to empower consumers in the Kingdom.”

stc Group provides unparalleled gaming experience at ESW

stc Group provides unparalleled gaming experience at ESW
Updated 05 August 2024
Arab News
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stc Group provides unparalleled gaming experience at ESW

stc Group provides unparalleled gaming experience at ESW
Updated 05 August 2024
Arab News

stc Group, an engine of digital transformation, is playing a key role in driving Saudi Arabia to become the world’s most connected and digitalized nation, in line with Vision 2030. Furthermore, the group is supporting the Kingdom to become the premier global hub for gaming and esports.

As an elite and founding partner of the inaugural Esports World Cup, stc Group is delivering seamless connectivity across all competition venues.  

stc Group is a naming partner for three key locations—stc Arena, stc Play Gaming Hall, and stc TV World Cup Studios—offering dynamic and immersive digital and gaming experiences. As part of its commitment to operational excellence, the group is providing a range of services designed to optimize network performance and enhance the gaming experience for gamers and audiences alike.

To ensure an exceptional gaming experience, stc Group established one of the first and largest operating centers dedicated to monitoring the gaming services infrastructure in real time, supported by high resolution 168-megapixel screens for continuous world-class service optimization.

stc Group’s service optimization and tracking capabilities are further enhancing the gaming experience. By monitoring over 25 online games and streaming IP addresses, stc Group guarantees a 100 percent optimal path for connectivity. Sophisticated software conducts forensic analysis on IPs, ensuring precise and efficient management
of network traffic.

 stc Group’s commitment to seamless connectivity includes achieving significant latency reduction across key gaming servers, ensuring a highly responsive and outstanding gaming experience. By optimizing link utilization to maintain less than 70 percent usage during peak times and implementing end-to-end quality of service configurations, stc Group guarantees smooth and uninterrupted gameplay.

The group’s extensive range of services and cutting-edge connectivity solutions are integral to this transformation, aligning with Vision 2030’s goal of establishing the Kingdom as a premier global gaming and esports destination.

PUMA ties up with KSA’s first women’s football club

PUMA ties up with KSA’s first women’s football club
Updated 04 August 2024
Arab News
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PUMA ties up with KSA’s first women’s football club

PUMA ties up with KSA’s first women’s football club
Updated 04 August 2024
Arab News

Global sports company PUMA proudly announces a groundbreaking three-year partnership with Eastern Flames FC, Saudi Arabia’s first and pioneering all-women’s football team. This three-year partnership represents PUMA’s commitment to empowering women and advancing football culture in the region.

Founded in 2006 in the Kingdom’s Eastern Province, Eastern Flames FC is where women’s football began in Saudi Arabia and continues to thrive. The club, owned and operated entirely by women, is currently one of ten clubs competing in the Women’s Premier League. As the first official private club for women in the region, Eastern Flames FC embodies the spirit of perseverance, progress, and breaking barriers.

As the official partner of Eastern Flames FC, PUMA will design the team’s athletic gear for home, away, and third kits, reflecting the club’s unique brand identity and cultural impact. 

This partnership underscores PUMA’s mission to push sports culture forward in the region and expand its football portfolio in collaboration with strategic partners who are trailblazers, pioneers, and disruptors.

Maram AlButairi, Eastern Flames chairwoman and CEO, said: “We are thrilled to share that we’ve teamed up with the world-famous sports brand PUMA to take women’s football to new heights. This exciting partnership is all about empowering women in football on a global scale. With PUMA’s incredible 76-year legacy and widespread presence in over 120 countries, it’s a perfect match for our club’s mission to elevate women’s football worldwide.”

Taner Seyis, managing director of PUMA Middle East, commented on the partnership: “We are excited to partner with Eastern Flames FC, Saudi’s trailblazing all-female team that embodies the spirit of perseverance and progress.”

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