ISLAMABAD: Global video-sharing platform YouTube announced on Wednesday it had debuted its YouTube Premium and YouTube Music services for Pakistan, enabling users to access ad-free content offline.
YouTube is one of the most popular platforms in Pakistan and around the world. According to YouTube, Pakistan has over 400 YouTube channels that have over a million subscribers.
According to a press release issued by the video-streaming giant, YouTube Premium and YouTube Music are paid membership services that enable users to watch ad-free videos and avail other benefits.
“YouTube announced the debut of YouTube Premium, a paid membership that amplifies viewing experience on YouTube with ad-free, offline and in the background play, and YouTube Music, a new music streaming app that offers immersive music experience, in Pakistan,” the video-sharing platform said.
YouTube Premium offers users a viewing experience uninterrupted by ads and background plays for multi-tasking between apps or listening to long lectures.
YouTube Premium also includes YouTube Music Premium which offers ad-free music, background play, and downloads on YouTube Music.
Users can subscribe to YouTube Premium for Rs479 ($1.68) and YouTube Music for Rs299 ($1.05) per month.
Coke Studio Pakistan producer Xulfi expressed delight over the development.
“YouTube Music coming to Pakistan is a blessing for all musicians, artists and music fans from this wonderful country, and I cannot wait to see how the Pakistani music industry grows to its new potential on YouTube to surprise the world,” he said.
