JEDDAH: Al-Nassr Football Club has garnered a major three-year gold sponsorship deal with AROYA Cruises.
The pact was signed with the recently launched premier Arabian tourism firm, which is part of Cruise Saudi, on Thursday at Al-Nassr’s summer camp in Portugal, according to a joint statement from the parties.
As the official sponsor of the club, AROYA’s logo will be displayed on the upper part of Al-Nassr’s jersey.
AROYA Cruises and Riyadh-based Al-Nassr will conduct joint promotional campaigns starting from the 2023-2024 season. The marketing will focus on linking Al-Nassr’s stars and fans with the immersive cruise experience.
The aim is to promote Saudi Arabia’s top coastal destinations, fostering the objectives of Saudi Arabia’s Vision 2030 toward economic, social and cultural diversification.
“We are delighted to announce our gold sponsorship of Al-Nassr Football Club,” said Lars Clasen, CEO at Cruise Saudi. “This partnership allows us to align the excitement of remarkable performances witnessed on the football pitch with the remarkable experiences we will offer at sea.
“Together, we aim to create unforgettable and exclusive moments for Al-Nassr’s players, and football-loving fans and families through showcasing this new element of tourism in Saudi Arabia,” Clasen added.
Ahmed Al-Ghamdi, Al-Nassr’s CEO, said: “We are so happy today, we will start a great story with AROYA Cruises. They will be one of the iconic tourism destinations around the world. Which goes well with Al-Nassr’s strategies to achieve the Vision 2030 goals.”
