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Abdulrahman Inayat is director of W7Worldwide, an award-winning marketing communications consultancy based in Saudi Arabia that he co-founded in 2016.
Inayat focuses on changing the public perception of the marketing communication industry. He develops effective brand images emphasizing reputation management and stakeholder mapping.
His efforts have garnered numerous honors and awards. Most recently, he became the youngest member of the regional Public Relations and Communications Association board and was selected as the chair for the MENA region. The PRCA is the world’s largest professional PR body, representing over 30,000 practitioners.
Inayat has led his company to win multiple awards, including the best crisis communications and issues management campaign, best professional services campaign, and best energy and natural resources campaign from the Middle East Public Relations Association in 2021. Additionally, he received the International Communications Consultancy Organization’s best technology award for a PR campaign about COVID-19.
In 2022, he was honored with an Outstanding Leadership award for his work with W7Worldwide.
Inayat has fostered an inclusive culture within his team, ensuring no gender or racial bias, resulting in the agency receiving nearly 50 nominations in various leadership award categories in recent years.
His journey in the consultancy business began “during the spring of the digital era,” providing him with early insight into the changing landscape of communications. He has worked with various agencies, advising both local and multinational companies, as well as government entities.
Throughout his career, Inayat has collaborated with prestigious companies across different sectors, including Bupa Arabia, Al-Salem Johnson Controls, Saudia, and LogiPoint.
In addition to his leadership role, Inayat is a regular contributor to several magazines, including PRWEEK, where he discusses and campaigns for various aspects of the PR industry.
He holds a degree in marketing from the University of Business and Technology in Jeddah.