DUBAI: International fashion e-tailer SHEIN is launching its first-ever reality show — and it is set in Saudi Arabia.
“SHEIN Travel Diaries” is the result of a partnership between Rotana Media Group, the Saudi Tourism Authority and Warner Bros. Discovery and will premiere at 8 p.m. on June 24 on SHEIN’s official YouTube channel and the Rotana Khaleejia YouTube channel.
Noha Nabil, Sara Khonkar and Nouf Nabil. (Supplied)
Taking place across five episodes, the show will take viewers on a journey across Saudi Arabia’s diverse landscape and cultural heritage, with stops at iconic restaurants and other landmarks along the way.
Influencers from across the region will showcase looks from the SHEIN Summer collection during the show.
Host Sara Khonkar will team up with influencers including Aliona & Yazan, Noha Nabil, Nouf Nabil, Rakan, Nawaf Suliman, Shahd Naser and Lana Aqeel as they explore Riyadh and Jeddah and the surrounding areas.
“SHEIN Travel Diaries” will premiere at 8 p.m. on June 24. (Supplied)
The influencers will explore tourist attractions and be updated on the progress of various Saudi Vision 2023 projects all while battling it out to win gift cards that will be distributed at random to viewers who tune in live on SHEIN’s social media channels and answer the challenges correctly.
According to SHEIN, “each episode will also delve into the progress and much-anticipated upcoming projects across the Kingdom, where influencers will discuss the development of tourism and entertainment, progressive policies put in place to champion sustainability and women empowerment, and the improvement of urban infrastructure over the years.”
Meanwhile, the e-tailer launched a bricks-and-mortar shopping experience in Saudi Arabia in June.
From June 1-20, shoppers at Al-Nakheel Mall in Riyadh were able to shop labels including Dazy, known for its Korean-style fashion; Luvlette; and SHEGLAM.
