PARIS: A number of Saudi designers on Wednesday presented their latest collections in Paris ahead of the opening of EMERGE, a pop-up shopping event showcasing the Kingdom’s up-and-coming designers and creative talents.
The Emerge Fashion Show, an invite-only event, featured designs from Torba Studio, Hindamme, Mazrood, Noble & Fresh, 1886 and Not Boring.
The designers offered streetwear in tune with the times. (Supplied)
The young Saudi designers offered streetwear in tune with the times. Loose-fitting clothes with fluid cuts swirled through the room with black walls as French fashion icon and editor Carine Roitfeld took in the show from the front row.
The Emerge Fashion Show featured designs from Torba Studio, Hindamme, Mazrood, Noble & Fresh, 1886 and Not Boring. (Supplied)
"It's incredible. Showing this fashion show in Paris, the fashion capital, is a dream come true and and something of which we must be proud. And it’s just the beginning,” Walid Al-Gomaish, Senior Events Manager at the commission, said at the end of the show.
Saudi female rapper Beast and London-based British Lebanese artist Laughta performed along with traditional musicians who played the reed flute, oud and quanoun. Artistic direction was by New York-based The Other Side of the Brain, with additional dance performances by duo Les Gama.
Visitors will get to discover what Saudi creatives have to offer. (Supplied)
The show kicked off a pop-up fashion event in Paris called EMERGE which will showcase designs by Saudi 100 Brands designers.
EMERGE will open its doors on June 23 and will run until July 1.
Aged 21 to 30, the young Saudi designers offered streetwear in tune with the times. (Supplied)
Visitors will get to discover what Saudi creatives have to offer and immerse themselves in the fashion sector and the wider contemporary arts scene – from music, to visual and culinary.
The designers, artists and musicians will be in the pop-up store throughout the eight-day event to welcome and socialize with new friends from Paris and around the world.
The Emerge Fashion Show was an invite-only event. (Supplied)
EMERGE is organized by the Saudi Fashion Commission and the Saudi Ministry of Culture’s General Department of Innovation in collaboration with the Saudi Visual Arts Commission, the Saudi Culinary Arts Commission and the Saudi Music Commission.
“The EMERGE pop-up is an opportunity for everyone in Paris to discover what Saudi creatives have to offer. I look forward to welcoming our visitors to explore one-of-a-kind products, taste authentic Arabian cuisines, and connect with the Saudi story,” Burak Cakmak, CEO of the Fashion Commission, said in a statement.
