RIYADH: Real estate developer ROSHN has signed a three-year deal to become the platinum sponsor of Saudi Pro League champions Al-Ittihad.
This sponsorship is part of the Public Investment Fund-owned company’s support for the development of the Kingdom’s sports sector, the Saudi Press Agency reported on Thursday.
ROSHN Group CEO David Grover described Al-Ittihad as an important part of the Saudi sports scene, citing the team’s recent signing of French superstar striker Karim Benzema.
Abdulwahab Abed, the CEO of Al-Ittihad, said the sponsorship deal comes at the end of a successful season during which the club won the Saudi Super Cup and the Roshn Saudi League. The sponsorship will allow the team to expand and develop, he added, particularly as it prepares to play regionally and internationally next season.
ROSHN has previously sponsored the Formula 1 Grand Prix in Jeddah and the LIV Golf Invitational, also in Jeddah.
