Starbucks customers in the Middle East can now try the new Starbucks Oleato beverages at select stores in Riyadh.
Starbucks Oleato is a new, unexpected coffee ritual, bringing together Starbucks arabica coffee, infused with premium extra virgin olive oil. The result is a velvety smooth, deliciously lush coffee that uplifts each cup with an extraordinary new flavor and texture.
Having launched in Italy, followed by Chicago, Seattle and New York in the US, selected stores across Japan, Paris and London over the past months, the two new beverages have now arrived in the Middle East. The Oleato Golden Foam Cold Brew and Oleato Iced Shaken Espresso will be available at selected Starbucks stores across the region.
As for the Oleato Golden Foam Cold Brew, cold foam contrasts with dark, smooth cold brew, creating subtle sweetness and the inviting aroma of lush extra virgin olive oil infused cold foam.
Meanwhile, the Oleato Iced Shaken Espresso comprises rich espresso sweetened with notes of toasted nuts and creamy oats infused with extra virgin olive oil.
Michelle Chin, vice president, marketing, product, digital and sustainability at Starbucks EMEA, said: “At Starbucks, we are always looking for new ways to innovate and bring new, exciting flavors to our customers, and our priority is to be relentless in creating new beverages and experiences that continue to exceed their expectations. The fusion between Starbucks’ finest arabica coffee beans and extra virgin olive oil — a unique pairing between two of nature’s finest ingredients — produces an elevated hand-crafted coffee experience. After their first sip of Oleato, we are confident that coffee lovers will reconsider their regular routines in favor of this revolutionary new coffee ritual.”
Italy’s romance with coffee, food and connection has served as an inspiration for Starbucks since the company’s earliest days — and that continues with Starbucks Oleato beverages. Originally inspired by a time-honored Italian tradition, Starbucks Oleato aims to deliver the next transformational community coffee ritual to the world.
Andy Holmes, president of Alshaya Starbucks, said: “We are thrilled to introduce Starbucks Oleato for the first time to our customers in the Middle East, introducing a revolutionary new coffee ritual to the region’s coffee aficionados. The alchemy of coffee and olive oil creates a rich texture, blending the buttery, round flavors of olive oil with the soft, chocolatey notes of coffee — it’s truly one-of-a-kind.”
Coffee lovers in Riyadh can also try an exclusive sensory experience at Starbucks Riyadh Park, which will immerse people in the Sicilian heritage via Starbucks Oleato Portal. Through a series of bespoke Italian arches, customers can step through four distinct aspects of the Oleato experience that will immerse all four senses — touch, smell, sound and taste — to bring to life the infusion of Arabica coffee beans and extra virgin olive oil.
