What We Are Buying Today: Saudi brand RISK

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Updated 14 May 2023
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What We Are Buying Today: Saudi brand RISK

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  • The brand’s aesthetic is monochrome styles with lettering, while some designs feature faded artwork and the phrase “Life is a Risk”

Saudi brand RISK offers comfortable streetwear and casualwear made in Riyadh.

The gender-neutral designs are made with 100 percent cotton fabric in 28 shades that cater to all skin tones. The brand also offers clothing for children.

T-shirt designs incorporate multiple scripts, including Arabic, Russian, Bulgarian and Slovak.

Mohammed Al-Dosari, the owner of RISK, opened the first store in Al-Makan Mall in Riyadh, and plans to open in the UAE and Qatar in the future.

“I took the risk to open the first physical store without launching an online website. But life is a risk, so I took it, and we opened our online store today,” Al-Dosari told Arab News.  

“I am 20 years old and have been planning to do this brand since I was 15. I found an investor, and he became partner. Fahad Al-Youssef helped me start it, and we are now planning to add caps and shoes that go with the theme.”

The brand’s aesthetic is monochrome styles with lettering, while some designs feature faded artwork and the phrase “Life is a Risk.”

RISK, a brand created and managed by Saudi youth aged 20 or younger, highlights the depth of talent and entrepreneurship among younger generations.

The brand aims to bring cultures together by creating designs that cater to people of various ethnicities and languages.

RISK offers high-quality products, but still maintains a low price point, with the most expensive item selling at only SR289 ($74.38).

For more information, visit their Instagram @brand_risk.1.