Award-winning advertising and marketing agency XELEMENT has announced its collaboration with Al-Jazirah Vehicles, one of the most prominent car dealerships in the Saudi Arabia. The partnership, which will see XELEMENT take charge of Al-Jazirah’s marketing communication strategies and creative content, aims to further solidify the latter’s position in the Saudi market.
Mohammad Al-Kraidees, executive vice president of Al-Jazirah Vehicles, said: “In light of the rapid development taking place in the automotive industry, we regard adapting to the evolving consumer needs as a fundamental factor of maintaining our company’s leadership in meeting them. As a distinguished local player in the marketing and communication field, XELEMENT has brought a number of fresh ideas into the market, and we are confident that we have found the right partner to achieve our goals within the coming period. Furthermore, as a leader committed to achieving our Kingdom’s vision for supporting national capabilities, we are always proud to collaborate with Saudi brands such as XELEMENT.”
Amro Abo Onoq, chief executive of XELEMENT, said: “We regard our collaboration with Al-Jazirah as the starting point of the path to mutual success for both institutions.”
Both Al-Jazirah and XELEMENT are keen to take automotive marketing in the Kingdom to new heights. XELEMENT’s creative and strategic capabilities will be deployed to develop an integrated marketing communication plan that contributes to achieving the goals of Al-Jazirah Vehicles, which include raising awareness of the brand. XELEMENT will also support Al-Jazirah’s evolution, building on its strengths and developing brand messages that resonate with the target audience.
The partnership comes within the framework of both institutions’ efforts to take short- and long-term strategic steps that align with the development of the business sector in the Kingdom through achieving integration among local institutions and supporting the local content.
