DUBAI: London-based online Arabic newspaper Elaph has announced that it is investing in artificial intelligence, making it the first such publication to do so, according to the company.
“Twenty-two years ago, Elaph foresaw the possibility of dealing with news in a virtual way, as it was the first Arab online daily,” said Othman Al-Omair, founder and editor-in-chief of Elaph, recently.
“Today, it is looking forward to the future of accurate news, and finds that there is a major role being played by this kind of news in the world of artificial intelligence,” he added.
The next frontier for the publication is strengthening its presence by investing in advanced technologies and distinguishing itself through its record of serious media work, according to a company statement.
By adopting AI in its strategy, Elaph aims to enrich users’ news experience through customized, attractive and in-depth content.
The paper’s tech-powered features such as the virtual news broadcaster, smart news reader, political analysis applications, trend indicators, and social impact reports, aim to not only enhance the content formats it offers but also strengthen its position as a news provider.
While the investment in AI reflects Elaph’s aspiration to achieve further growth, its focus on “news, culture, knowledge and inclusion” are at its core, the company stated.
