Residents of Jeddah are known for their love of the beach — and stylish beachwear.
However, with few outlets in the Kingdom selling beachwear items, Layla Bukhari looked for a solution and launched her own business.
“Beachgoing has always been a passion of mine, and I have to visit the beach at least twice a week,” she told Arab News.
“Ever since I was small, I always loved going to the beach, and every time I go to the mall, I always shop for beachwear.”
Bukhari’s passion for traveling has taken her to beaches around the world, resulting in a host of ideas to kickstart her brand Lameach — a blend of “Lam,” the first letter of her name in Arabic, and “beach”.
Seeking to incorporate Arabic culture into her beachwear, she chose shemagh patterns from the headband that Arabs typically wear as formal attire or use in the desert to conceal their faces.
“I'm Saudi and proud of my heritage, so I thought it would be special to have something that represents our culture, even when we are at the beach,” she said.
The unisex pieces are water resistant and can be used in a variety of ways, including as a headband, a towel, or a waist wrap.
Shemagh beachwear comes in a range of hues, including green, yellow, white and blue, and are ideal as a cover-up during a beach party.
Each piece costs SR199 ($53), a reasonable price for a local brand.
“Many people find it difficult to locate a suitable unique beach piece here, and they ship things online at a high cost. I’m giving them a suitable alternative that symbolizes the culture,” Bukhari said.
Order from Instagram Lameach.beachwear
