“It’s Not How Good You Are, It’s How Good You Want To Be” is a bestselling self-help book by Paul Arden, published in 2003.
The title, divided into several short chapters, is a guide on how to achieve success in your life, career and business.
Arden encourages readers to take risks, embrace failures and think outside the box. He argues that it is important to have a clear vision of what you want to achieve and to work toward that goal with passion and determination.
He also emphasizes the importance of creativity in achieving success. He suggests that creativity is not only for artists and designers, but for anyone who wants to stand out and make a difference.
Throughout the book, Arden uses a combination of humor, anecdotes and practical advice to motivate readers and help them achieve their goals. He draws on his own experiences as a successful advertising executive to provide real-world examples of how his advice can be applied in practice.
Arden was an author and creative director at British advertising and communication agency Saatchi & Saatchi.
He was a regular columnist at The Independent.
The same year the book was published, Arden and his wife created the Arden & Anstruther art gallery to showcase photography.
Another famous book by Arden is “Whatever You Think, Think The Opposite.”
