Omoda and Jaecoo recently debuted as independent brands at Auto Shanghai 2023, which generated significant media attention. Among the novelties unveiled at the event were the Omoda 5 e-QUA, the brand’s first purely electric vehicle, and the Jaecoo 7 and Jaecoo 9, two models designed to satisfy the travel needs of the “urban elite with sophisticated taste.” These models will soon be launched in the Kingdom.
The exhibition, the first international A-class auto show featuring more than 1,000 companies after the pandemic, showcased innovative brands, technologies and products, and injected new energy into the global automobile industry.
“The presentation of Omoda and Jaecoo epitomizes their unwavering commitment to catering to next-generation consumers and producing original concepts,” a statement said.
Omoda had already developed its first global vehicle, the Omoda 5, targeting modern and dynamic consumers who seek a fashionable lifestyle. With the Auto Shanghai 2023, Omoda inaugurated its brand independence by launching the Omoda 5 e-QUA, a fully electric model.
Jaecoo, on the other hand, focused on designing urban off-road SUVs that cater to the travel needs of consumers with exquisite taste. By displaying a couple of new models at the exhibition, Jaecoo captured public attention, particularly with the first one, which received considerable social media exposure, thanks to its design philosophy inspired by nature.
Omoda and Jaecoo organized a Brand Day at their headquarters in Wuhu, Anhui province on April 20, during which they revealed information about new clean energy technologies and future development strategies. More than 400 worldwide dealers and media representatives attended the event, bearing witness to the birth of two sophisticated and stylish brands.
