GCC’s leading e-commerce player 6thStreet.com hosted an elegant Ghabga on Monday, attended by 200+ influencers along with media personalities and key opinion leaders from the Kingdom, who were treated to a night of fashion, food, fun and culture in line with the Ramadan spirit.
The event showcased the stunning Ramadan and Eid collections from more than 15 international brands including Birkenstock, Tommy Hilfiger, Dune London, Calvin Klein, Steve Madden, Skechers, Crocs, Rituals, Niran, Ikksa, Evva and Forever 52. Each display offered a plethora of Ramadan inspiration from head-to-toe outfits including elevated abayas, dazzling footwear and bags for iftars and sahoors, to fragrances and makeup.
The Beirut Khanum restaurant in Riyadh Boulevard City served as the perfect backdrop for the glittering event. Guests were treated to live performances of qanun and a gold henna and caricature artist. A full-course Arabic menu was served with traditional jallab juice and Arabic coffee to complement the rich cultural experience.
6thStreet.com is an omnichannel fashion and lifestyle destination that offers more than 1,200 high-street fashion and beauty brands in Saudi Arabia, the UAE, Kuwait, Oman, Bahrain and Qatar. As part of Apparel Group, the company aspires to be a part of e-commerce growth and expansion in line with the Ministry of Commerce’s strategy and Saudi Arabia’s Vision 2030 of accelerating digital transformation and increasing the contribution of e-commerce in the retail sector.
6thStreet.com recently opened GCC’s first phygital store at Dubai Hills Mall — an innovative tech-led space that combines the best of both online and offline shopping with online browsing and smart fitting rooms.
