RIYADH: King Salman and Crown Prince Mohammed bin Salman opened the third national campaign for charitable work with donations of SR40 million ($10.7 million) and SR30 million, respectively.
The campaign began 11 p.m. on Monday, after it was approved by the king. Before daybreak on Tuesday donations topped SR470 million.
Ibrahim bin Abdullah Al-Husseini, chief executive of the National Platform for Charitable Work (Ehsan), said the campaign, which coincides with the last 10 days of Ramadan, would accept donations from companies and individuals for the remainder of the holy month through the Ehsan.sa website and call center on 8001247000.
Saudi energy giant Aramco contributed SR30 million, and real estate developer ROSHN pitched in with SR25 million, with Jarir Investment adding another SR20 million. Saudi National Bank, and SABIC, donated SR15 million each.
The campaign aims to strengthen the donation culture within the Kingdom and support community and humanitarian cases in line with the goals and objectives of Saudi Vision 2030.
Al-Husseini said the Ehsan platform would be available for donations around the clock during the campaign, which will be broadcast live on the Saudi Al-Ekhbariya channel.
