DUBAI: French Algerian model Younes Bendjima has starred in a new Spring/Summer 2023 campaign for British-Portuguese luxury fashion e-retailer Farfetch.
Bendjima was joined by US actress Marcia Cross, famous for her role as Bree Van de Kamp in “Desperate Housewives.”
The campaign celebrates the idea that you only need to dress for yourself, not anyone else.
In one scene, Cross is seen getting dressed up for herself and dancing contentedly alone in a red Ferragamo dress.
Cross is also seen dressed in a Dolce & Gabbana leopard print coat while she says: “I’m so tired of everybody else’s opinions, I can make my own choices” with Younes seen shot fully clothed wearing a black sleeveless blazer by Jil Sander commenting” “What can you lose, when you’re doing you?”
“Younes has such a quiet aura to himself, a kind soul with impeccable style,” creative director of Farfetch Yannis Henrion said in a released statement. “It’s brilliant to be able to portray both sides of the spectrum; showing two great personalities who love to express themselves with their style and make up their own aesthetic.”
“We are so excited to bring this unlikely pair of style icons together for this new campaign,” Henrion added. “Marcia is celebrated as an icon for her confidence and fierce style … We wanted to give Marcia the opportunity to show what her own style looks like since she is just as iconic and fierce in real life as in her best on-screen roles.”
The online retailer previously starred actresses Kim Cattrall and Leighton Meester in their campaigns.
