https://arab.news/7jnqw
Garrard, the British jewelry house founded in 1735, has announced the opening of a new store in Saudi Arabia, in partnership with Platinum Sands. The first Garrard store in the Kingdom, a standalone boutique, is located in the exclusive Kingdom Centre in Riyadh, home to the world’s leading luxury brands.
The new boutique perfectly expresses the world of Garrard, with an ambiance of refinement and luxury created through the curves of the velvet furniture, the tactile walls in warm hues and signature motifs giving a subtle nod to Garrard’s heritage.
A carefully curated selection of pieces from Garrard’s iconic collections, including Fanfare and Wings, will be showcased alongside bold, new Blaze creations — a highly charged collection of colored gemstone jewels that are both playful and empowering. As worn by Garrard’s brand ambassador Olivia Cooke, star of HBO’s award-winning House of the Dragon, the jewels masterfully invert Garrard’s iconic cluster setting and combine vivid gemstones in an electrifying synergy of color and texture.
For the official opening, Creative Director Sara Prentice will be welcoming guests and sharing the rich history of Garrard, including its close connections to the British royal family and the crown jewels, with local media and clients.
The new Kingdom Centre boutique builds on Garrard’s existing presence in Qatar, Kuwait and Bahrain.
“The new boutique is part of our ambitious expansion plans for the region and underlines our commitment to the Middle East. We are thrilled that we will now be able to welcome our Saudi Arabian clients locally,” said Joanne Milner, CEO of Garrard.
The house was the official crown jeweler for more than 160 years, starting in 1843, and has created some of the most famous jewelry the British royal family has worn.