Riyadh: The Saudi telecom operator Mobily has deployed new artificial intelligence technology to improve network performance across the Kingdom. The technology, a collaboration with Swedish company Ericsson, will use AI to analyze 5G networks, diagnose issues and their causes, and offer solutions.
“Ericsson’s artificial intelligence-based solution enables our customers to enjoy superior and uninterrupted 5G connectivity to stay connected with loved ones or to document key moments anytime, anywhere,” Mobily chief technology officer Alaa Malki told Arab News at the LEAP technology forum in Riyadh.
The company had a “very clear strategy when it comes to digitalization,” he said. “This year, we are focusing a lot on artificial intelligence. We think that this new trend of the industry is pushing the boundaries where we can bring more efficiency, improving our customer experience.”
Ekow Nelson, vice president at Ericsson Middle East and Africa, said: “Our success relies on Ericsson’s artificial intelligence-based network solution built with machine learning models that learn from the live network using the multiple sources of data to deliver near real-time improvements, thus avoiding interruptions during critical and peak times.”
During the conference, Mobily signed agreements with Huawei and Ericsson. Malki said several of those deals focused more on customer experience using AI.
“We have one with Huawei mainly focusing on customer experience. We have another with Erickson where we can use our artificial intelligence to push the boundaries in the network. There is a very interesting one about sustainability, and we have very good work with Nokia in that regard,” he said.
“Mobily is very lucky we have multiple vendors with us, and all of them are top-notch in the market, and we are moving toward this new strategy which is the digital economy, where sustainability is a very important factor.”
Malki outlined Mobily’s strategy to develop the digital economy, sparking new revenue streams for the telecom company.
“Digital economy is a very big world, and we have a very clear strategy when it comes to digitalization,” he told Arab News.
“We have a strategy called the 4Ds where it is built by digital infrastructure. Then, on top of that, we have digital operation, digital customer engagement, and then we have the most important now, digital services. We are expecting new revenue streams to come out of these 4Ds.”
