Arabian Oud is participating as a strategic partner in the Saudi International golf tournament, presented by the Public Investment Fund. The event is currently underway in King Abdullah Economic City in Jeddah.
Saudi International is one of the most prominent golf tournaments in Asia, and many global stars of the game participate in it.
Arabian Oud’s participation in this event is part of its strategy that aims to spread its aromatic culture derived from the Arab identity, around the world.
At the tournament, the company showcased its “Arabian Mix” perfumes, derived from the Arab culture in its spirit and composition. The perfumes are quintessentially Arab in identity, represented by their display in an Arabian tent along with sand and stones. The fragrances have been named after mountains from the Arabian Peninsula, which have history and stories immortalized in the memory of the Arab conscience, namely, Jabal Al-Nour, Jabal Al-Lawz, Jabal Al-Tubad, Jabal Al-Fil, Jabal Cotton and Jabal Tamiya.
Omar bin Abdulaziz Al-Jasser, CEO of Arabian Oud, said: “Arabian Oud, by participating in such global events, seeks to deliver its aromatic message for its fans from different countries of the world, who make up the bulk of this great sporting event.”
Arabian Oud has a presence in more than 36 countries around the world, and its participation in this event is consistent with its ambitious strategy of growth and global expansion.
