DUBAI: Rotana Music Group and TikTok have signed a licensing agreement for the short-form video app to access Rotana’s catalog of Arab music. Its portfolio includes prominent artists such as Mohammed Abdo, Abdul Majeed Abdullah, Rabeh Saqer, Amr Diab, Elissa, Tamer Hosny and Najwa Karam.
“The creative culture in (the Middle East and North Africa) is so vibrant and diverse, and this agreement will enhance the exchange of music content while promoting and supporting local artists on a proven leading platform for short-form videos,” said Rotana CEO Salem Al-Hendi.
Hari Nair, head of music for the Middle East, Africa and South Asia at TikTok, said: “Rotana Music Group represents some of the greatest names in music, spanning multiple genres and countries, and we know our community will be inspired by this repertoire for their own video creations.”
TikTok is “committed to licensing and ensuring a broad, diverse range of sounds in our library for our global community to enjoy,” Nair added.
