Amarah is a Saudi high-end womenswear brand founded by Arwa Al-Kadi.
The brand is one of Saudi 100 Brands, an initiative by the Saudi Fashion Commission, led by the international fashion industry’s experts and aimed at Saudi fashion designers and brands seeking to take their businesses to the next level.
Launched in 2019, it offers effortless elegance with a modern aesthetic.
Amarah recently styled Elle Macpherson for the second round of the Red Sea International Film Festival, which was held in Jeddah last week.
With six collections and counting, Amarah provides unique pieces inspired by Arabian beauty, nature and culture, incorporating contemporary designs.
Each collection — Spring Summer, Blooming Dreams, Modern Arabian Dreams, The Dream and Ramadan Capsules — features dresses, velvet suits and jumpsuits, among other items.
In December, the brand launched its sixth collection, Sunset Aura, which complements its glamorous and timeless femininity.
Each piece of the new collection caters to women on the go. Inspired by the radiance of sunset, this latest line offers an array of colors portraying the vibrant shades of dusk and the designer’s love for digital art.
What distinguishes this collection is the shimmering beads that illuminate the opulent fabrics of satin, organza and taffeta, which capture the essence of a sunset glow.
To see the collection, visit www.amarahofficial.com
