Dyson has opened five pop-up stores across Riyadh and Jeddah, representing the first brick-and-mortar presence of the brand in Saudi Arabia since its launch in the market. The pop-ups will be situated across selected malls for one year and are designed to test locations ahead of larger investments in Saudi Arabia over the next few years. Currently Dyson’s machines and accessories can only be bought directly online and through major retailers in Saudi Arabia.
The pop-up stores in Riyadh will be situated in Panorama Mall, Nakheel Mall, Granada Mall, Riyadh Park, and Riyadh Front, while in Jeddah, the store will be at Red Sea Mall. Known for their innovative retail spaces, each pop-up will house demonstration zones with a dedicated team of experts who will encourage customers to test and experience the company’s latest technology and see firsthand how Dyson technology works differently to solve real problems that others ignore.
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The pop-ups will be situated across selected malls for one year and are designed to test locations ahead of larger investments in Saudi Arabia over the next few years.
Saudi Arabia’s retail market has seen an increase in space and a strong recovery in domestic demand during the first half of 2022, according to a report by retail management firm JLL. This is also complemented by an influx of foreign visitors and growth in the Kingdom’s non-oil sectors, which has further boosted retail sales.
The temporary retail spaces allow for customers to experience all three main product ranges — Floor Care, Environmental Control and Personal Care — with interactive demonstrations that bring to life the science at the core of Dyson technology. This includes a space to test Dyson’s high-performing cord-free vacuums including the recently launched V15 Detect, its range of intelligent, connected air purifiers, and a styling section to discover the Dyson Airwrap Multi-styler including limited edition gifting ranges such as the Vinca Blue and Rosé Hair colorway. By providing opportunities to test these technologies, Dyson offers visitors the ultimate in “try-before-you-buy” retail experience. Dyson experts on-site will also provide technical support, servicing and maintenance tips.
In addition to the malls mentioned, Dyson is planning to activate additional pop-ups in other malls across Riyadh, Jeddah and Dammam in the coming months.
“The concept for Saudi Arabia’s first brick-and-mortar Dyson stores is the perfect illustration of how Dyson’s demo zones have reinvented retail. Twenty years on from the first store opening in Paris, Dyson has fundamentally changed the way people shop for technology, putting a tailored experience at the heart of shopping so that customers can experience first-hand how innovations can change the way they live,” the company said.
