ToYou launches Kingdom’s first monthly multi-tier subscription model

Saudi-based delivery super app ToYou has launched a fresh new subscription model that is nothing short of an indulgent crime against delivery convention. With an offering that combines boundless ordering with free delivery, the platform’s new lineup of subscription packages takes customer experience to new heights and marks the beginning of online ordering without compromise.

The new subscription offering is the latest addition to the ToYou platform — an ecosystem that integrates m-commerce, logistics, and a full-scope chat system in one, easy-to-use system. The platform works with thousands of merchants to deliver everything from basic groceries to five-star restaurant requests, and from pharmacy essentials to designer fashion. 

With the first-of-its-kind subscription service, ToYou is ahead of the game. Unlike other subscription services on Saudi Arabia’s delivery landscape, the platform’s offering centers on a multi-tier model, with four categories — Plus, Advance, Pro, and Unlimited — that cater to varying demands and budgets. With subscriptions starting from as little as SR19 (l$5) and perks that include attractive discounts and value-added services, ToYou’s innovative offering speaks to the needs and preferences of an increasingly diverse customer base:

• Unlimited: True to its name, ToYou’s Unlimited package gives users limitless access to merchants, with no cap on the number of deliveries. Whether in search of urgent essentials or the ultimate treat, with boundless options, customers can order what they want, when they want it, with delivery completely free of charge. 
• Pro: The Pro subscription offers equally appealing access to an unlimited pool of merchants, this time with 10 free-delivery orders to enjoy. 
• Advance: ToYou’s Advance package enables users to place unlimited orders with a wide number of merchants. That means loyal customers can order from their favorite stores and restaurants over and over again. 
• Plus: For the less frequent user, ToYou’s Plus subscription includes up to five orders with select outlets — the perfect hassle-free option for the occasional indulgence or urgent purchase.

ToYou’s subscription offering coincides with the launch of another innovative feature: an in-app wallet that provides users with yet another flexible payment option, along with a lineup of exclusive offers that deliver extra value and customer savings. In addition to enhancing ToYou’s existing value proposition, the wallet, which involves a virtual prepaid card, will boost in-app spending and ensure a healthy cash flow as the platform continues on its growth trajectory.

The introduction of ToYou’s wallet and multi-tier subscription model comes at the right time for Saudi consumers. According to the Kingdom’s Communications and Information Technology Commission, online ordering activity is rising sharply within the country, with requests reportedly rising from 117,000 in Q4 2019 to 525,000 in the same period last year. Order values are increasing sharply too, reaching SR1.75 billion up from SR310 million, during the same period. 

By building on this market opportunity and delivering unrivaled choice and service to its users, ToYou is preparing for a future of growth and expansion in Saudi Arabia and beyond.

For CCO Ziyad Al-Ajlan, the launch of ToYou’s subscription model is a game-changer on the delivery landscape. He said: “ToYou is all about customer experience and the introduction of our multi-tier subscription service takes it to a whole new level. Our subscriptions deliver almost unlimited choice and flexibility to our users — not to mention a touch of luxury — enabling them to order from anywhere, anytime, with no delivery fee.” 

Al-Ajlan added: “You can now order your cocktails from Signature, your main meal from CrustCorner, and dessert from Magnolia Bakery. It’s delivery well and truly without compromise.”