CAIRO: French fashion house Dior held its first show at Egypt’s ancient Giza pyramids, presenting its 2023 fall men’s collection in the shadow of the millennia-old tombs.
Naomi Campbell, Lewis Hamilton, Robert Pattinson and K-pop star Cha Eun Woo were among the 800 guests at the show, which took place after sunset with the pyramids lit up in the background.
The event celebrated Egypt’s rich history and culture and put it on the fashion scene. It was well-received by the public, with people celebrating Egypt hosting such a spectacular, global event which received international praise.
Giza marked the fourth location for Dior’s tour after Tokyo, Miami and London.
“My interest in ancient Egypt is about the stars and the sky … It links to Christian Dior in that sense and by way of his fascination with symbols and superstitions that recur throughout his life and work,” men’s artistic director Kim Jones wrote in the show notes.
Egyptian celebrities such as Aladdin actor Mena Massoud, singer Hamaki, Okhtein founders Aya and Mounaz Abdel Raouf as well as rapper Marwan Moussa were also seen watching the show.
The show was a beautiful juxtaposition, with the models walking on the desert’s sand dressed in neutral futuristic outfits, which Jones has become known for.
Before the show, Dior took to the Grand Egyptian Museum, which is yet to be open for the general public, to show a collection guest designed by Tremaine Emor.
The collection was dominated by denim, plaid and varsity jackets.
Egypt hosting such a significant fashion event redefines the country from a solely tourist site to a location where creatives can meet and draw inspiration.
Before the show, a number of Dior officials went sightseeing.
They visited Saqqara accompanied by Mostafa Waziri, secretary-general of the Tourism and Antiquities Ministry’s Supreme Council of Antiquities.
Wazir gave them an introductory tour of the area and the excavations taking place, and presented the Christian Dior Couture Chairman and CEO Pietro Beccari with a souvenir on behalf of the council.
The CEO expressed his happiness at holding the show in Egypt, the ministry statement added.
Beccari urged his friends and Dior customers to visit Egypt and spend more time there to enjoy its unique archaeological and tourist areas.
