DUBAI: NEOM has attracted its first Bollywood shoot, with “Dunki,” starring Shah Rukh Khan, having filmed at the location.
The announcement was made at the second edition of the Red Sea International Film Festival in Jeddah on Sunday, with Wayne Borg, the managing director of NEOM, adding that 200-episode-a-year Saudi soap opera “Exceptional,” produced by MBC, would also be shot at one of the region’s new sound stages.
Borg also addressed nearby competitor Abu Dhabi, which has turned into a hotspot for Hollywood shoots in recent years, saying: “I think our ambitions are much greater than theirs,” according to Variety.
Neom has hosted an estimated 26 productions over the past 18 months, including “Desert Warrior,” which stars US actor Anthony Mackie and is directed by Rupert Wyatt.
