Noor Taher, managing editor at Amazon Alexa, has a strong background in communications, experience design and digital strategy, and leads an all-female, all-Saudi content team in shaping and hyper-localizing the computer program’s day-to-day interactions with customers.
Alexa’s offerings to Saudi and Khaleeji customers include information on English Premier League side Newcastle United FC, as well as local rituals and traditions, all delivered in a Najdi accent.
The program also caters to the Kingdom’s growing number of gamers, has a how-to guide on formal Eid greetings, and can recite poems by Ghazi Algosaibi, for example.
Before joining Amazon Alexa, Taher held leadership roles in several organizations, and was previously head of digital and content at WKC, a New York-based public relations firm.
She was also a content strategist at TBWA and digital strategist at JWT. Taher has also been a communications manager at Giorgio Armani in the US.
Taher’s philanthropic initiatives include participation in Cash & Rocket, an international all-female car rally, celebrating the lifting of the ban on women driving in Saudi Arabia, in 2018. She raised over $1 million for charity.
Taher has a BBA in strategic design and management from Parsons School of Design in New York.
