Jordan launches tourism promotion campaign across Europe

The Jordan Tourism Board launches a promotion campaign across Europe to familiarize Europeans with the country’s features and landmarks, in a bid to boost tourism. (Jordan News Agency)

• Campaign aims to increase tourist influx, inform Europeans about the country’s tourist sites

AMMAN: In a bid to boost tourism, the Jordan Tourism Board launched a promotion campaign across Europe to familiarize Europeans with the country’s features and landmarks.
JTB started the campaign, which will run through October and November, across major European countries in an attempt to increase tourist influx and inform Europeans on the kingdom’s sites, the Minister of Tourism and JTB’s Chairman Nayef Fayez said on Wednesday.
The campaign was launched in Britain, Spain, Italy, France, Germany, Switzerland, Sweden, Denmark, Austria and the Netherlands to promote Jordan’s new identity as the “Kingdom of Time,” which showcases the country as a tourist destination and expresses its achievements and vision, said the board’s Director-General Abdul Razzaq Arabiyat.
The campaign also highlights Royal Jordanian as the country’s national carrier, added Arabiyat, through advertisements on public transportation and in shopping centers, as well as on billboards in bustling areas such as Italy’s Piazza del Duomo in Milan and the UK’s Manchester Piccadilly station.