DUBAI: Abu Dhabi-based media firm twofour54 has launched the Community Hub, a collaborative production space for media and entertainment professionals.
The Community Hub is in Yas Creative Hub, the region’s first custom-built space for content production industries.
Through this space, creative people can connect, collaborate and realize their full potential across increasing synergies in the creative industries.
Abdulaziz Al-Dosari, chief of support services, twofour54, told Arab News that the company had collaborated closely with Abu Dhabi’s leadership to establish Yas Creative Hub.
The project was developed under Abu Dhabi’s 30-billion-dirham ($8.6 billion) investment strategy for the cultural and creative industries, he said.
Yara Awad, head of commercial projects and strategic partnerships, twofour54, told Arab News that the company created the venue for small and medium enterprises that may not have funds to invest in an office space.
“We’ve created a facility that they can access whenever they need. So they don’t have to invest in a massive office and create all these spaces for themselves; it’s here for them. They can book it whenever they need it,” said Awad.
The Community Hub includes talent from Creative Lab, Arab Film Studio and AD Gaming.
AD Gaming Hub is home to Unity Technologies’s gaming center of excellence.
UAE residents can also use the Community Hub to access other platforms and devices.
US tech major Nvidia also launched a studio comprising 10 Studio computers with GeForce RTX Studio graphics processing units and Nvidia RTX accelerated applications. According to Awad, the space can be reserved free of charge and used for as long as needed.
“It is not just focused on gaming. It is also content creation. It is any form of storytelling. So they can come and book it, use it free of charge, and it really will help accelerate their projects,” she said.
Nvidia will also organize a range of training sessions and events to bring professional creatives together.
Awad said that the Community Hub was designed with remote operations in mind. “We know that things have changed, people are working more remotely, COVID has made a big impact on that,” she said.
“We’ve thought about the future of workplaces and created that space in mind,” she added. In place of a big office, businesses can rent a desk in the co-working space at the Community Hub, Awad said.
