RIYADH: Designers in the Kingdom have been invited by the Fashion Commission to apply for the Saudi 100 Brands professional development program by the closing date of Oct. 16.
The program includes masterclasses, workshops, one-on-one mentorship sessions, and training from industry leaders and experts.
The first edition last year delivered more than 5,000 hours of specialized training, and saw graduates displaying their talent at fashion week exhibitions in New York and Milan.
The 10 program categories are: ready-to-wear, modest, concept, premium, demi-couture, bridal, handbags, jewelery and — new for this edition — fragrances and footwear.
Designers are chosen from a diverse group, with ages ranging from 20 to 70 and 85 percent female participation, as well as self-trained and graduates of international design schools. Those selected can choose a year-long international program for established brands or a six-month program for smaller brands.
Speaking to Arab News recently about the success of the first edition of Saudi 100 Brands, Fashion Commission CEO Burak Cakmak said the response in fashion capitals such as New York was “amazing.”
He added: “I was so excited to be able to take over the billboard in Times Square with ‘Saudi 100 brands’ logo, but also we had over 2,500 visitors in two weeks to our space, showing hundreds of unique pieces that came from a hundred Saudi designers.
“Everybody was positively impressed; they loved every piece they saw and started asking questions about who the designers were, and wanted to follow them and learn more about them.”
