ABU DHABI: Streaming platform Anghami has partnered with EA Sports, a division of Electronic Arts that develops and publishes sports video games, to produce and release a special track and music video to mark the launch of the “FIFA 23” video game in the region.
The hip-hop track “Merengue” featuring Saudi-based rapper and hip-hop artist Lil Eazy has been produced by Outlaw Productions and the music video by Anghami’s production arm Anghami Studios.
Ramy Al-Kadhi, head of Anghami Studios, said: “As Anghami’s production arm, we are delighted to be part of this project together with EA Sports to celebrate with all the video gamers’ generations the 30th edition of the world’s most popular football simulation video game, ‘FIFA.’
“This occasion will be one to remember as we have put all our efforts to produce a track that illustrates it best.”
The track celebrates the latest edition of the video game, developed by EA Sports, and scheduled for global release on Sept. 30.
Anghami will also air a three-episode live radio show hosted by Big Hass. The platform launched the feature in May, allowing users to talk while any audio is being played in real-time.
Over the course of the three shows, Big Hass will invite guests to discuss the entertainment and sports scene in Saudi Arabia, with conversations focusing on gaming and women’s football in the Kingdom.
Arbie Artinian, director of brand marketing and franchise development at EA Sports, said: “Gaming, music, and football are intrinsically linked, and we are excited to partner with Anghami in this space.”
