DUBAI: MDLBEAST’s XP Music Futures, a first-of-its-kind music conference in the Middle East region launched in 2021, unveiled its speaker lineup for its 2022 edition on Tuesday.
The conference is set to take place in Riyadh from Nov. 28-30.
The industry event will welcome five keynote speakers representing diverse backgrounds including musical talent, music executives, record labels and music businesses.
Giving this year's motivational keynote session will be Mathew Knowles, the architect of Destiny’s Child and his daughters Beyoncé and Solange Knowles’ early solo careers.
Titled as 'Reinvention & Relevance: Building Longevity in Your Career with Mathew Knowles,’ Knowles will be offering tips to Saudi and regional talent on how to breathe life into their music and entertainment career.
Meanwhile, Palestinian-Chilean singer-songwriter Elyanna is one of the eclectic artists set to light up XP Music Futures this year.
Former manager of Swedish House Mafia, Amy Thomson, will also be joining the speaker lineup this year at XP Music Futures.
Next in the lineup is Lil Eazy, the Jeddah-based rapper and hip-hop musician who has gained popularity across the region for his unique style. The artist will host a session titled ‘Creating a Hit Song: Formula Vs.Trend.’
Initiating conversations around mental health and wellbeing will be Dutch superstar DJ and Revealed Recordings founder Hardwell, who will host a session labeled ‘Wellness for the Constantly Creative Mind.'
“We are thrilled to be able to bring the greatest minds from the international music industry together, in the heart of the Kingdom, to connect with XP Music Future’s community. For a second year running, we will discuss and gain mission-critical insight into the opportunities and challenges of accelerating the regional creative music scene we have today,” Nada Alhelabi, Director of XP Music Conference, commented in a released statement.
Tickets to the event will be available at https://mdlbeast.com/events/xp-2022 starting Sept. 24.
