DUBAI: Saudi social media influencer Model Roz is treating her 14.2 million Instagram fans to a sneak peek of New York Fashion Week.
The Jubail-born Riyadh-raised model, who prefers to go by her social media name, is currently based in Los Angeles but hopped on a flight to attend the fashionable festivities taking place in New York this week.
She attended the Naeem Khan show in a blue feathered mini dress, before hitting the red carpet at Bloomingdale’s 150th Anniversary party in a glamorous Caroline Herrera gown.
The model, who has 1.6 million fans on TikTok, was then spotted at New York’s Rainbow Room wearing a luxurious green silk gown by Maison Margiela before showing off a daring look with crystal-fringed cutouts at the PatBo fashion show.
She took in the Brazilian brand’s latest collection while sitting on the coveted front row and posed for a number of paparazzi shots as she left the venue.
Roz made headlines around the world in 2019 when she modelled for a Victoria’s Secret’s Pink campaign, showing off the label’s sportswear in a sun-drenched video.
The model, with platinum blonde locks and Pinterest-worthy style, has also taken part in campaigns for US brand Guess and launched a makeup range with The Balm.
Roz moved to the US in 2013 to pursue a degree in interior design, but her hopes of becoming a model pushed her to give it a shot.
“Ever since I was young, becoming a model was always a dream of mine. It was a bit difficult for me as a Saudi woman… but to me nothing is impossible” Roz previously told Arab News.
Challenging stereotypes proved to be one of the major hurdles Roz had to face, but “with my persistence, I was able to prove to brands that I am not just famous… I am also influential to many people,” Roz said.
The model’s Instagram feed is littered with photographs of her various advertising campaigns, as well as visits to many a product launch party — from NYX Cosmetics events to TikTok gatherings, if there is anything pop culture-related going on in Los Angeles, chances are you will spot Roz in the well-heeled crowd.