Sony Middle East and Africa has launched the new Bravia XR television series in Saudi Arabia for sports fans to enjoy the most immersive viewing experiences, with deep blacks and vibrant colors, as well as beautiful natural mid tones with almost no flare or halos around highlights. Football fans will be drawn into their favorite matches with unrivaled picture quality and captivating sound that transports them from their living room to the stadium to witness iconic sporting moments.
Jobin Joejoe, deputy managing director, Sony MEA, said: “With the new Bravia XR television series, Sony reaffirms its commitment to filling the world with emotion, through the power of creativity and technology, creating the best viewing experience possible. We are excited for our sports fans in Saudi Arabia to experience this best-in-class picture, sound quality and interrupted performance, akin to being in a stadium. As the popularity of video on demand, streaming platforms and gaming has grown in the Kingdom, the new Bravia XR lineup meets viewers’ needs for an enhanced home entertainment experience.”
The new Bravia XR series includes the Master Series OLED (QD-OLED), 4K Mini LED OLED, Full Array and other 4K LED models.
FASTFACT
The new Bravia XR televisions, which feature the world’s first Cognitive Processor XR, use a completely new processing method that goes beyond conventional AI, designed to replicate the ways humans see and hear.
Powered by Cognitive Processor XR, the XR Backlight Master Drive precisely controls the latest generation Mini LED backlight in the X95K series for incredible brightness. The Cognitive Processor XR also powers Sony’s A95K’s new OLED series with XR Triluminos Max, which delivers the widest color palette and reproduces naturally beautiful shades and hues. With millions of individual self-illuminating pixels, the A95K delivers more colors than ever before for an entirely new viewing experience.
The Bravia XR television series comes with incredible sound experience, matching sound with the images on screen, thanks to enhanced Acoustic Surface Audio+ for OLED models and Acoustic Multi-Audio for LED models. The lineup also includes new features that customize and enhance at-home entertainment. Sony and Netflix have together released the Netflix Adaptive Calibrated Mode, which automatically adjusts image processing based on ambient light, so users’ favorite shows and movies look like the creator intended, under any condition. Even better, Sony’s new Bravia Core Calibrated Mode will automatically adjust the image quality on screen to better align with the video creator’s original vision.
Sports fans can be immersed into their favorite football matches. The new Bravia XR televisions, which feature the world’s first Cognitive Processor XR, use a completely new processing method that goes beyond conventional AI, designed to replicate the ways humans see and hear.
Moreover, gamers can heave a sigh of relief, as all 2022 Bravia XR televisions are also designated “Perfect for PlayStation5,” which includes two PS5 exclusive features — Auto HDR Tone Mapping and Auto Genre Picture Mode. Only Bravia XR TVs automatically adjust and optimize the picture to the best settings for the PlayStation5 console, whether it is used for gaming or watching a movie.
